All publications of Md. Shelim Miah . Tāngāil , Bangladesh
Celebration of Silver Jubilee of AUB
Md. Shelim Miah
Director of Academic Affairs
&
Assistant Professor
Department of Business Administration
Asian University of Bangladesh
At first, I would like to express my sincere gratitude to the Almighty Allah without whose help, nothing is possible. After that, it is my immense pleasure and privilege to disclose my feelings in this auspicious occasion of Silver Jubilee of Asian University of Bangladesh as a member of AUB family. I do believe that AUB has achieved a lot by completing 25 years of glory and success under the dynamic leadership of its Founder and Founder Vice Chancellor Professor Emeritus Dr. Abul Hasan M. Sadeq who is a life-long academician, a researcher, an economist and a social reformer. Asian University of Bangladesh is one of the oldest, largest and most familiar private universities in Bangladesh. It started its journey on 4 January, 1996 with the aim to provide quality education at an affordable cost to all segments of people of the country. It was approved by the Government of the People's Republic of Bangladesh in accordance with the Private University Act 1992.
AUB has 5 schools, 13 Academic Departments and 23 Graduate & Undergraduate Programs. The faculty members of this university are highly qualified. They are engaged with active teaching and research works. The curricula and syllabuses are updated and world classes that are integrated with ethics and moral values. Study plans and reading stuffs are uploaded onto the AUB Online Study Portal (OSP). AUB has a large library with huge collection of books and e-books.
AUB has a very nice, green permanent campus at Ashulia on 10-acres of land with play-grounds and other infrastructural facilities. The graduates of this university are serving in prestigious positions of private and public organizations with reputation and efficiency at home and abroad. In Covid-19 pandemic situation, AUB is providing education through digital platform.
I would like to congratulate and express my sincere gratitude to AUB authority especially to the Founder and Founder Vice Chancellor of AUB Professor Emeritus Dr. Abul Hasan M. Sadeq and Dr. Muhammad Jafar Sadeq , Chairman, Board of Trustees, AUB in this grand occasion of Silver Jubilee. I am truly proud to be a part of AUB! I wish all the best to Asian University of Bangladesh.
Long live AUB!
Silver Jubilee of AUB
Md. Shelim Miah
Assistant Professor
Department of Business Administration
Asian University of Bangladesh
Asian University of Bangladesh is a private university in Bangladesh. It was established on January 4, 1997. It was established under the Private University Act, 1992. The permanent campus of the university is located on Bangabandhu Road in Tongabari area of Ashulia police station. The students of this university are leading in various fields of the country and are also contributing in the international arena. Since its inception, the organization's dreamer, vice chancellor, professor, said. Under the leadership of Abul Hasan Muhammad Sadeq Sir and the efforts of all the teachers and officials of the university, the Asian University has taken a good place among the people of the country.
About 16,000 students from different countries, both local and foreign, study at the university. Asian University started a permanent campus with a huge campus full of green trees and grass, also known as 'Green Campus'. All classrooms are fully digitized and have projectors. Asian University has a large playground for a variety of sports and a huge hall room for all kinds of official and cultural events. The permanent campus also has cafeteria, hostel for girls and boys and other facilities. It is an ancient private university in Bangladesh.
Our Honorable Former Minister of Education - Nurul Islam Nahid says,
"With the expansion of education, it is only possible to produce qualified graduates by raising the standard of education." The Asian University of Bangladesh has been doing this very responsibly. That's why its founder and founder Vice-Chancellor Prof. Thanks to Abul Hassan Muhammad Sadeq and everyone associated with the university. In order to make the students of Asian University good citizens, the environment of militancy-free education including patriotism, freedom and the spirit of the great liberation war has been maintained among them. Congratulations to the university authorities for this. The university has come a long way since its establishment in 1997. Over the past two decades, this education has prepared a large number of students for the battle of life and for the service of the nation. AUB has been conducting educational activities at very low cost. As a result, the neglected and meritorious students of the villages are getting the opportunity to get higher education from here.
January 4 is the happy birthday of our beloved Asian University. On this day in 1996, the university got off to a good start through formal education activities. For almost 25 years, higher education at this university has been making an outstanding contribution to the formation of an intellectual nation. This university has come to this stage today through the tireless work of the teachers. The students of this university are leading in different parts of the country and are also making unique contributions in the international arena. With the passage of time, the Asian University should set a new precedent by filling the nation with good citizens with more quality education.
That is the expectation. May the path to Asian University be more beautiful, longer and happier - this is the wish.
Development of Smart Cities
Md. Shelim Miah
Assistant Professor
Department of Business Administration
Asian University of Bangladesh
In order to make smart cities real, various leading stakeholders, such as governments, businesses, and professionals, have been working on the development of effective smart city models. Although most developed cities around the world have made significant progress in the development of smart cities, small cities face numerous challenges as they work on implementing the new and disrupting smart city concept. According to Arroub et al. (2016), Smart City Models should be based on a comprehensive examination of current success stories on Smart City implementation. Additionally, Smart City implementation should consider the implementation of various smart city paradigms, which consist of aspects such as smart economy, smart mobility and transport, smart environment, smart living, smart governance, smart people and smart economy.
Smart City Aspects Below is a brief discussion of the above smart city characteristics.
Smart Governance – Smart Cities involve multiple stakeholders handling different projects. To improve the management of Smart Cities’ projects, the level of governance should be of high quality. Traditionally, the management of urban centers’ projects was done manually. Today, Information Technology helps improve the management of Smart City projects through enhanced communication networks, improved communication systems, innovative policies and better business models (Mohanty et al., 2016; Arroub et al., 2016). Additionally, with Smart Governance, stakeholders can collaborate and cooperate on projects, have improved leadership models and solve issues efficiently.
Smart economy – The most important thing in a smart economy is the presence of smart companies that can produce innovative ideas on resource optimization and improvement of price-quality ratio (Arroub et al., 2016). The ideas should be able to improve productivity and reduce the cost of production. Additionally, smart companies should be able to achieve high levels of competitiveness through higher profits, good quality products and efficient costs of operation (Mohanty et al., 2016). Also, the smart economy should focus on sustainable use of energy resources and remain socially responsible.
Smart Environment – Due to the increased population in urban centers, cities must work on achieving a smart environment. Smart environments involve the use of green and natural energy resources with less pollution to the environment (Mohanty et al., 2016; Arroub et al., 2016). Waterways, sewers and green spaces should be managed in a smart manner.
Smart living – Smart Cities should support a smart living of the people. People should be able to develop intelligent ways to live through information technology. In Smart Cities, the interconnection of devices using information technology makes a lot of daily tasks carried out by the people easier, safer and cheaper (Mohanty et al., 2016). For example, a smart building may consist of numerous interconnected devices that allow managers to gather data, analyze the data and make appropriate decisions aimed at managing the building effectively. This allows a smart of living which smart cities should support.
Smart Mobility – Transport management is essential in all urban places. Cities experience various transport challenges, such as congestions and poor transport networks. Smart cities should be able to support various systems such as Transport Management Systems and Traffic Control systems, which have evolved over the years to support effective and smart mobility in cities (Arroub et al., 2016). In addition to such systems, smart cities can leverage technology to develop strategies that can meet the mobility requirements of current populations in urban centers and the expected growth of urban populations in the future.
Smart people – Urban centers cannot achieve smartness without the people being smart. The people must be educated, learned and knowledgeable (Arroub et al., 2016). In most cases, when talking about smart cities, the people dimension is forgotten. However, it is important to ensure that the smart people concept is implemented in order to achieve efficient cities where people can use the implemented smart technologies.
Role of Technology in the Development of Smart Cities
Md. Shelim Miah
Assistant Professor
Department of Business Administration
Asian University of Bangladesh
Urban areas that rely on technological innovations to improve the efficiency of their operations and enhance the quality of life of the people are known as smart cities. Smart Cities rely on multiple technologies to deliver sustainable socio-economic development. People and institutions in Smart Cities can be ultra-connected. All components in Smart Cities need to work as an integrated system that can provide citizens with access to quality services in real-time (Donepudi, 2018). Such functions can only be achieved using modern technologies such as Artificial Intelligence, Internet of Things, Machine Learning and Deep Learning, among other technologies. The sections below discuss the various ways Artificial Intelligence, Internet of Things, Machine Learning and Deep Learning can be used to solve the various problems and support the development of Smart Cities.
Artificial Intelligence
Artificial Intelligence can provide numerous opportunities in the development of Smart Cities. Artificial Intelligence can help make urbanization smarter by equipping cities with advanced features. If implemented rightly, Artificial Intelligence can be life-changing (Donepudi, 2018). Below are some of the ways Artificial Intelligence can help in the implementation of smart cities.
Advanced security surveillance systems and cameras – Artificially Intelligent cameras and surveillance systems can be essential in Smart City development. They can keep an eye on the environment to provide enhanced security levels. The cameras have facial recognition capabilities that can help track unusual activities in restricted areas (Mohanty, 2016). Additionally, Artificial Intelligence cameras can monitor crowd density and track vehicles’ movement throughout the day. This monitoring can help manage transport systems and congestion in cities. Most importantly, with security cameras, Smart City authorities can monitor crowds and identify possible insecurity or terrorism incidents. As a result, the authorities are able to take appropriate measures that can help thwart criminal activities in the city.
Smart Parking and Traffic Management Systems - In most cities, the number of personal and commercial vehicles is large. As a result, a huge movement of vehicles is experienced. Therefore, traffic management and getting free parking spaces is a challenge. In such situations, Artificial Intelligence can play an important role. By using road surface sensors or surveillance cameras installed in parking spaces, many cities around the world can create traffic and parking maps. The maps can help drivers identify empty parking spaces and congested roads, helping them move smoothly on roads. Additionally, with Artificial Intelligence, more riding sharing systems will be developed. Riding sharing can help decongest cities and improve citizens living in urban places with better travelling experience.
Smart waste management systems – Billions of people that live in the cities produce large volumes of waste. As a result, waste management is a big challenge in cities. Cities strive to find the best way to manage garbage in towns in order to keep the environment clean. Such challenges can be solved using Artificial Intelligence. Cities can install Artificially Intelligent sensors in waste bins. The sensors can send notifications to waste collection authorities when waste bins are nearly full. This can make waste collection more efficient and cost-effective too. The waste collection processes can be cost-effective because authorities can avoid unnecessary waste collection trips and collect waste only when bins are nearly full.
Better city planning and governance – One of the biggest challenges in modern cities is planning and governance. However, with Artificial Intelligence, Artificial Intelligence techniques can be used to map lands in cities and generate important insights that can be used in planning. For example, cities can rely on satellite images and 2D or 3D aerial views of cities taken using artificially intelligent cameras. Most importantly, Artificial Intelligence algorithms can be used to analyze the collected satellite images and adjust planning formation based on factors such as earthquakes, floods and storms. Also, with such real-time data, management, planning and governance of cities can be done in real-time too.
Smart Healthcare – AI plays an excellent role in the healthcare industry. It can help solve various healthcare challenges faced in most cities. For example, medics can use Artificial Intelligence systems to analyze large volumes of healthcare data and provide effective healthcare services to patients. This is especially important in electronic healthcare, where medics need to provide remote healthcare to patients. With such capabilities, medics can make decisions faster and provide the appropriate healthcare services. Such efficiency can improve the lives of people, thus supporting the essence of smart cities, which is to improve the lives of citizens.
Internet of Things
In most parts of the world, the internet is used as a medium for the transmission and collection of data. However, this is changing as a large number of devices, and sensors get interconnected. The connectivity of the large number of devices that have the ability to collect data formed a basis for the development of Smart Cities (Gade et al., 2016). The use of Internet of Things applications in Smart City development will be very beneficial. The table below shows possible IoT based linkages.
Below is a discussion of some of the ways that Internet of Things will help in the development of Smart Cities.
Smart Grids – Creating smart energy sources that serve the rapidly increasing urban populations is an important step towards the construction of smart cities. A smart grid refers to computerizing power grids. This also involves the integration of digital communication technologies that support direct communication with the energy grid (Gade et al., 2016). The most important feature of Internet of Thing’s smart grids is the computerization technology, which allows the power grid to adjust and control the millions of smart devices connected to it from a single location.
Smart Environment – Today, environmental conservation is very important. However, excellent environmental conservation cannot be achieved using the traditional methods of environmental conservation. Internet of Things has become a very useful technology in the conservation of the environment. With Internet of Things, governments are able to deploy sensors that can collect climatic data from different parts of cities. The data is collected and analyzed in real-time, helping to predict changes in climatic patterns (Gade et al., 2016). With real-time data, citizens can know more about the climate and make appropriate climate-based decisions.
Smart water management – Internet of Things is very important in the management of water systems. With IoT Systems, households connected to a smart water grid can monitor their utilization of water resources in real-time. This helps them improve water usage efficiency in Smart Cities. Water usage efficiency is important in Smart Cities because it supports the efficient usage of resources necessary in cities. Additionally, authorities can use smart IoT systems to monitor water leakages or illegal water connections. This can help combat water criminals in major cities across the world. It can also help reduce the wastage of water resources that result from water leakages.
Smart waste management – Smart waste management is important for all cities in the world. The smart management of waste can be achieved through the implementation of systems that can monitor the levels of waste in waste bins and send waste collection notifications when the bins are nearly full. This can be done by embedding sensors on trash bins so that they can report waste levels in real-time. Additionally, through Internet of Things, cities can develop IoT applications that citizens can use to know which trash bins around them are available for dumping waste. Having such applications can make their lives and the works of garbage collectors more efficient since they won’t have to load bins with waste beyond their capacity. Such systems rely on both Internet of Things and Artificial Intelligence to function. They can play an essential role in the management of waste in Smart Cities.
Smart transport systems – Artificial Intelligence alone is not sufficient in the development of smart transport systems. Internet of Things can be essential due to the large number of devices connected to communication systems that report traffic flow and other transport issues. This means that large volumes of data are transmitted and analyzed to provide patterns that can be used to predict traffic movements and congestions in real-time (Gade et al., 2016). As a result, city authorities can efficiently manage traffic flow in cities.
Besides the above uses of Internet of Things, there are other ways the technology can be used in the development of Smart Cities. They include the development of smart parking applications, smart healthcare applications, and smart buildings. Generally, with billions of devices supposed to be interconnected in Smart Cities, Internet of Things will be useful. However, according to Grizhnevich (2018), some of IoT applications are not necessary for the implementation of smart systems in small cities. The table below shows IoT applications based on their relevance to small cities.
Machine Learning
Machine Learning, like Artificial Intelligence, provides the intelligent aspect of smart city applications. First, Machine Learning can play an essential role in the healthcare sector. As mentioned earlier, good healthcare is important for the improvement of the lives of citizens living in Smart Cities (Mohapatra, 2019). For example, Machine Learning can be used in the early detection of chronic diseases. It can be used to learn the behavior of a person based on the usage of devices such as computers, smartphones, and even the use of social media sites. This can help medics tell the mental status of a person. Additionally, medics are leveraging machine learning to study diseases such as diabetes and provide useful information that can assist in providing useful and remarkable healthcare (Donepudi, 2017).
Another important application of Machine Learning in Smart Cities is that it can be used in energy management. Machine Learning can mostly be used in the prediction of solar radiation and solar output, improving the management and operation of solar power grids. Also, with Machine Learning, smart cities can monitor air quality (Mohapatra, 2019). Clean air is important for good living in cities. Cities can rely on Machine Learning applications to detect the quality of air and help them take the appropriate measures geared towards improving its quality.
Deep Learning
Deep Learning can be used to effectively gain insights from data. It can further be used to understand data patterns and help in the classification and prediction of the data. Smart Cities can use Deep Learning in various ways. First, Deep Learning can be used in the modelling of Smart Cities. With Deep Learning, Cities can analyze data to identify developed and underdeveloped regions, then use such data to model their development plans. Additionally, Smart Cities can use Deep Learning to model intelligent infrastructure that can support billions of citizens expected to be living in cities in the future.
With Deep Learning, cities are able to gain insights about the requirements of smart cities. This can help in the efficient governance of smart cities. Most importantly, with deep learning, cities can easily understand the usage of resources such as energy and water. As a result, they can easily and efficiently manage resources. Also, Deep Learning can help in the development of useful healthcare and education applications.
Smart Cities will solve the problems associated with large populations in cities. With Smart Cities, resources will be managed efficiently. Governance and planning of cities will be efficient. Additionally, transport systems, waste management and healthcare services will be effective. However, in order to achieve such benefits, cities will need to adopt emerging technologies such as Artificial Intelligence, Internet of Things, Deep Learning, and Machine Learning. With such technologies, Smart Cities will be able to deliver sustainable socio-economic development. People and institutions in Smart Cities will be ultra-connected. All components in Smart Cities will work as an integrated system that can provide citizens with access to quality services in real-time. Generally, such technologies will be the backbone for the development of Smart Cities. However, smart people and smart communities will also be necessary in order to have Smart Cities that deliver value to the people.
আধুনিক বাজারজাতকরনের অপরিহার্য বিষয়
মো: সেলিম মিয়া
সহকারী অধ্যাপক , ব্যবসায় প্রশাসন বিভাগ
এশিয়ান ইউনিভার্সিটি অব বাংলাদেশ
বাজারজাতকরণ বিশ্ব দ্রুত পরিবর্তনশীল । পরিবর্তিত সময় এর সাথে তাল মিলিয়ে চলার জন্য একজন সফল মার্কেটিয়ারকে গুরুত্বপূর্ণ কিছু বাজারজাতকরণ ট্রেন্ড সম্পর্কে জানতে হবে । প্রযুক্তি আমাদের জীবনযাত্রার পদ্ধতি এবং আমাদের পণ্যগুলি প্রচার এবং বিক্রয় করার পদ্ধতিতে পরিবর্তন এনেছে । গত দশ বছরে , সোশ্যাল মিডিয়ার ক্রমবর্ধমান ব্যবহার , অনলাইন শপিং এবং প্লাটফর্মস যেমনঃ ইউটিউব , নেটফ্লিক্স , ব্যবসায় প্রতিষ্ঠানগুলিকে নতুন উপায়ে গ্রাহকদের সাথে সংযোগ স্থাপনের সুযোগ করে দিয়েছে । প্রতিদিন অনলাইনে যাওয়া লোকের সংখ্যা এখনও বাড়ছে । তাই একজন মার্কেটিয়ার হিসেবে আপনার ডিজিটাল ট্রেন্ডগুলি জানা দরকার ।
পাঁচটি অপরিহার্য মার্কেটিং ট্রেন্ড রয়েছে যেগুলি সময়ের সাথে এগিয়ে চলার জন্য ব্যবসায় প্রতিষ্ঠানগুলিকে অবশ্যই বিবেচনা করতে হবে১) সোশ্যাল মিডিয়াতে কেনাকাটা
ফোর্বস এর তথ্যানুযায়ী ৭২ শতাংশ ইনস্টাগ্রাম ব্যবহারকারী অ্যাপটি ব্যবহার করার সময় কিছু কিনেছে এবং পিন্টারেস্টের ৭০ শতাংশ ব্যবহারকারী নতুন এবং আকর্ষণীয় পণ্য খুঁজতে প্ল্যাটফর্মটি ব্যবহার করেন । কোম্পানিগুলির এখন এমনভাবে পোস্ট তৈরি করা উচিত যা ব্যবহারকারীদের কোম্পানির নিজস্ব ওয়েবসাইটের পরিবর্তে সরাসরি সোশ্যাল মিডিয়ায় কেনাকাটার সুযোগ করে দেয় । এটির মাধ্যমে খুচরা বিক্রেতারা খুব দ্রুত এবং সহজেই গ্রাহকদের কাছে পৌঁছাতে পারে ।
২) গ্রাহকের অভিজ্ঞতার উপর ফোকাস করুন
যখন কোনো গ্রাহক আপনার প্রতিষ্ঠানে আসেন , আপনি তাদের প্রয়োজনীয় জিনিসগুলি সন্ধান করতে এবং আপনার পণ্যগুলি কেনার জন্য এটিকে যথাসম্ভব সহজ করতে চান । প্রাইস ওয়াটারহাউসকুপার্স জানিয়েছে যে , ৭৩ শতাংশ লোক বলেছেন যে , ক্রয় সিদ্ধান্ত নেয়ার সময় গ্রাহকের অভিজ্ঞতা একটি গুরুত্বপূর্ণ বিষয় । এবং যখন তারা গ্রাহক অভিজ্ঞতার কথা বলে , তখন তারা দক্ষতা , বন্ধুত্বপূর্ণ ও জ্ঞানসম্পন্ন গ্রাহক পরিষেবা এবং সহজ পেমেন্ট অপশন কে সর্বাধিক মূল্য দেয় । যে ব্যবসায় প্রতিষ্ঠান একটি ভালো গ্রাহক অভিজ্ঞতা সরবরাহ করতে পারে তারা তাদের বর্তমান গ্রাহকদের ধরে রাখতে পারে এবং নতুন গ্রাহকদের আকৃষ্ট করতে পারে ।৩) ব্যক্তিগতকরণ
আমাদের চারপাশে প্রতিদিন প্রচুর বিপণ্ন বার্তা দেখা যায় । যেগুলি গ্রাহকের আগ্রহের পণ্যের সাথে সম্পর্কিত নয় , তারা সহজেই উপেক্ষা করে । তাই সঠিক গ্রাহকদেরকে লক্ষ্য বানানো এবং তাদের সাথে সংযোগ স্থাপনের জন্য কোম্পানিগুলি তাদের মার্কেটিং কনটেন্টগুলিকে ব্যক্তিগতকরণ করছে । লোকেরা তাদের ইন্টারনেট অনুসন্ধান , অনলাইন শপিংয়ের অভ্যাস এবং সোশ্যাল মিডিয়া ব্যবহারের
মাধ্যমে যে ডেটা তৈরি করে তা এটিকে সম্ভব করেছে । অনলাইন পণ্য সুপারিশ , বিজ্ঞাপন এবং এমনকি বিপণন বার্তার নকশা নিজেই পৃথক গ্রাহকদের আগ্রহ এবং পছন্দগুলির সাথে খাপ খায় ।
একটি প্রতিবেদনে বলা হয়েছে যদিও ৮৬ শতাংশ লোক গোপনীয়তার বিষয়ে উদ্বেগ প্রকাশ করেছিল , ৯০ শতাংশ লোক তাদের আচরণ সম্পর্কে ডেটা শেয়ার করতে খুশি হয়েছিল যদি এর অর্থ একটি সহজ এবং সস্তা কেনাকাটার অভিজ্ঞতা হয় । একই সমীক্ষায় দেখা গিয়েছে যে , ৭২ শতাংশ ভোক্তা বলেছেন যে , তাঁরা কেবল ঐ সমস্ত বিপণন বার্তাগুলিতেই সম্পৃক্ত হতেন যা তাদের আগ্রহ অনুসারে ব্যক্তিগতকৃত । ৪) ভিডিও সামগ্রী
ফোর্বসের মতে , ৯১ শতাংশ ভোক্তা বলেছেন যে , তাঁরা কোনও পণ্য সম্পর্কে গতানুগতিক তথ্য জানার চেয়ে ইন্টারেক্টিভ এবং ভিজ্যুয়াল সামগ্রী দেখতে পছন্দ করেন । এবং ভোক্তারা এটি সম্পর্কে কোন ভিডিও দেখার পরে আপনার পণ্য কেনার সম্ভাবনা ৮৫ শতাংশ বেশি ।
যদি কোনও বিজ্ঞাপন আকর্ষণীয় , বিনোদনমূলক এবং স্বতন্ত্র হয় তবে লোকেরা অনলাইনে এটি অনুসন্ধান করবে এবং বন্ধুদের সাথে শেয়ার করবে । ফেসবুক এবং ইনস্টাগ্রামের মতো সোশ্যাল মিডিয়া প্ল্যাটফর্মে লাইভ ভিডিও বহুসংখ্যক শ্রোতাদের আকৃষ্ট করতে এবং মন্তব্যগুলিতে লোকদের প্রতিষ্ঠানের সাথে কথোপকথন করার জন্য পরিচিত , যেখানে তারা প্রতিক্রিয়া জানাতে এবং পণ্য সম্পর্কে প্রশ্ন জিজ্ঞাসা করতে পারেন ।
৫ ) এসইও
এসইও হলো সার্চ ইঞ্জিন অপটিমাইজেশন - কৌশলসমূহ যা প্রতিষ্ঠানসমূহ গুগল , বিং , ইয়াহু এবং অন্যান্য সার্চ ইঞ্জিনগুলির ফলাফলের তালিকায় নিজেকে উন্নত করতে ব্যবহার করে । ইন্টারনেট যেমন বিপণন ও বিক্রয়ের ক্ষেত্রে ক্রমবর্ধমান কেন্দ্রীয় ভূমিকা পালন করে , এমনিভাবে যখন কোন সামঞ্জস্যপূর্ণ অনুসন্ধান করা হয় তখন আপনার প্রতিষ্ঠানের জন্য অনুসন্ধানের ফলাফলগুলিতে উপস্থিত হওয়া জরুরী । উদাহরণস্বরূপ , আপনি যদি কফি মেশিন বিক্রয় করেন তবে আপনি চান যে , কেউ যখন সেরা কফি মেশিন বা এমনকি কফি তৈরির উপায় অনুসন্ধান করে তখন আপনার ওয়েবসাইটটি উপস্থিত হয় ।
কোনও সন্দেহ নাই যে , ডিজিটাল বিপণনের প্রবণতা এবং স্বতন্ত্র গ্রাহকদের উপর বর্ধিত ফোকাস অব্যাহত রাখতে হবে । বড় বাজার শেয়ার অর্জনের প্রত্যাশী প্রতিষ্ঠানগুলিকে আরও এগিয়ে যাওয়ার জন্য তাদের বিপণন কৌশলগুলিকে নিয়মিত আপডেট করা উচিত ।
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