All publications of Aryan Ahmed . Dhaka , Bangladesh
How to Build a Truly Significant Affiliate Marketing Platform
Let's get one thing clear. A lot of people call themselves affiliate marketers, but the way they carry themselves leaves much to be desired.
That's just a polite way of saying that a lot of people in the affiliate marketing game are completely delusional. They assume that making money online is really just a money grab. They think that they just need to, somehow, some way, show up and all of a sudden, all this money will appear.
I know this sounds infantile and childish, but let's be honest. This is how a lot of people think. This is definitely how they operate judging by the kinds of websites they put up.
A lot of these websites are very laughable because they are so basic. Even online stores using Shopify have a lot of room for improvement.
You have to understand that if you want to make money online, you have to deliver value to the lives of people you're trying to sell to. That is the bottom line. For you to get something, they have to get something first.
Last time I checked, people are not going to give you their hard earned dollars just because they had nothing else better to do. They're not spending money after clicking on your ads for their health. Instead, they're looking for value.
They have a problem, and they're looking for a solution. If you deliver them that solution, you make a commission. If you fail to make the case, then you don't make any money. It doesn't get any simpler than this.
Most People Missed Out on the Memo
The sad reality is that most affiliate marketers have missed out on the memo. They think that they just need to promote a really hot affiliate product and somehow, some way, the conversions will come.
Maybe they had to buy traffic or maybe they have to buy some sort of "sales funnel system" and everything will pretty much operate on an autopilot basis. They delude themselves into thinking that there is some sort of "set it and forget it" solution out there.
The vast majority of people who try their hand at affiliate marketing fail precisely because they buy into this type of thinking. If you want to truly succeed in the affiliate marketing game, you have to do something basic yet different.
How to Build a Truly Significant Affiliate Marketing Platform
The key to success in this game is to come up with a significant affiliate marketing platform. This is a platform that actually adds value to people's lives. This is not some sort of shallow affiliate site populated with low quality content that simply pimp a keyword.
Believe me, there are millions of those sites littering the internet. Most of them are not making any money. If you want to make real money in this game, you have to add value.
How do you do this? You can create a search engine service where people looking for information in your niche would search your platform to get specialized content. This content will then show your affiliate ads. You can also feature a list of information that they can't find elsewhere because you've gathered this information on your own.
Whatever the case may be, come up with a solution that adds clear, distinct and easy to appreciate value to the lives of people looking for niche materials. That's the bottom line.
Sadly, too many affiliates think that they just need to invest in low quality content by buying from the cheapest writers possible and post up website after website to make money. I'm telling you, that is a one way ticket to early bankruptcy. Don't even think about it.
Again, to make money online, you have to add value to people's lives so they can add value, in the form of sales, to your life.
Do You Need a Huge Amount of Traffic to Make Money Online?
The more the merrier. How many times have you heard that saying? I really can't blame you for thinking that if you want to make money online, you need to pump as much traffic to your website as possible. After all, it really all boils down to conversions.
A certain percentage of the people reading your content would click on your ads. A certain percentage of those people will actually go all the way through and buy something. Sounds good so far, right? Well, the problem is, online conversions and making money off the internet goes beyond conversion percentages.
Now, don't get me wrong. Conversion ratios and percentages do play a major role in affiliate marketing success, but it forms just one part of the puzzle. You have to look at the big picture.
In many cases, depending on the niche you are targeting, it makes a lot more sense to drive less traffic to your content. I know that sounds crazy. Let me explain.
Less is More: This is Not Just a Zen Buddhist Mantra
Zen Buddhists from Japan are quite popular for their mind blowing sayings. They say things that are supposed to stop you in your tracks. These sayings are supposed to stop your logical and rational thinking faculties long enough for you to experience some sort of deep and profound revelation.
"Less is more" is one of these sayings. "Hear the sound of one hand clapping" is another one of these. These are supposed to push people to stop thinking in normal ways and start perceiving using their whole mental faculty instead of just thinking habitually.
Let's face it, even the very best of us gets stuck sometimes. We tend to think in habitual terms. It's as if we develop a one-track mind when it comes to our decisions.
In fact, a lot of people actually decide impulsively based on their moods or their emotional states. Later on, when asked about their decision would they come up with something that sounds vaguely rational and logical. That's just how people are.
And there's a lot to be said about these Zen Buddhist sayings. Because if we want to really take our performance to the next level, we have to go beyond the routine. We can't just go through the motions and expect the same results. That's just not going to cut it.
"Less is more" is a very powerful strategy for affiliate marketers. Instead of beating yourself up and risk burning out trying to pump a huge chunk of traffic to your conversion tools, you'd be better off maximizing the conversion capabilities of your tools.
You would probably make more money qualifying your traffic sources so as to ensure that only people who are more likely to convert will show up on your website. You probably would have a better chance of achieving the kind of financial freedom you desire for yourself if you were more efficient in qualifying your traffic.
The Bottom Line
Instead of focusing on massive traffic volume, focus instead on qualifying your conversion tools on two levels.
First, qualify your traffic. Come up with content or buy specific traffic that is more likely to convert. This means you buy from the right sources. This means you send the right signals so people who are not interested would not click your link.
Second, you need to turbocharge the conversion power of your content, your landing pages, or your emails. By paying attention to these conversion tools, you increase the likelihood that you will work less, yet make more money. Less can definitely produce more